After having researched the different layouts of applications, Sarah Prestwidge and I tested a few styles and colours ourselves.
Having read about colour phycology as a marketing tool, we considered a few factors. Firstly, it was important to note the connotations that different colours bring to mind and to focus on colour schemes that are memorable and work well together. We decided on a colour that wouldn’t be gender specific – Green. It was important to consider a shade of green as certain shades would be mistaken for brown for those that are red-green colour blind (Sarah tested on her brother before deciding it!).
“A majority of men (56%) and women (76%) preferred cool colours in general”.
For students, it was important to use a colour that wasn’t too feminine or masculine as it would change its perception amongst certain students.
We created contrast between colours by using white text, and a gradient background. However, in our final project, we thought it would be more fun if our menu screen changed colours through a gradient pattern keeping a high contrast of
colours, and free would be the base of our other
We had a play around with different shades of green and layouts as you can see below, until we found our preferred one: